Text messages are certainly a great way to get the word out about your business, but it can be hard to send out the number needed to reach a large audience. Leveraging the power of automation technology can help to take all of the busywork out of text broadcasting, which leaves you with more time to run your organization.
Automating Short Message Service Blasts
Most texts sent out by an average organization follow the same sort of format. Though the internal formats may differ from firm to firm, they seldom change drastically between multiple texts. By offering a basic boilerplate version of a text to an algorithm, it’s possible to automate the entire authoring and transmission process to such an extent that human input may soon become unnecessary for all messages besides those that have to be sent out in specific edge cases.
Writers start by authoring a series of messages that can be stored in an automated text messaging platform. Once they’ve fed a list of customer contact details to the list, the program will begin transmitting messages whenever certain conditions are met. Technicians operating said application don’t have to pay attention to a schedule since the software handles this process. Individual customers won’t miss a message, which can help to accelerate sales growth as long as the content of said missives makes sense to them.
Encoding Automatic SMS Texts
Several different standards exist for sending out text messages, and appropriate use of them can help to increase the chances that customers receive tailored sales messages. Multimedia messages encode sound, video or image data as text to send it through the same wire centres that process conventional two-way messages. Though relying on these standards regularly can be tempting, it might not make sense from a purely business standpoint.
Perhaps the one rare protocol that deserves the most attention here is the elusive SMS gateway, which enables users to transmit text messages over a standard email connection. Broadcasters and other specialists who want to reach people outside their usual marketing sphere can rely on a gateway to help them reach customers they might never have otherwise been able to. Specialists will sometimes ask clients to legitimately share their contact details with them in order to receive a newsletter.
Though sending out newsletters over a text app might sound strange, gateways allow marketers to do just that. Some clients who would never otherwise read something emailed to them might be persuaded to read it if it got transmitted directly to their handsets. The sheer convenience of picking up their phones could be enough to coax them into checking out your copy.
Keeping Your Messages Useful
Some people may have abused this kind of technology in the past, giving it a negative view in the minds of many technically-oriented individuals. This should never be an issue as long as your organization sends out messages that provide value to its consumers. Consider connecting your shipping and receiving workflows with a text broadcasting application. Users will see automatic messages whenever they place an order, and they can derive tracking data right from codes embedded in these texts.
Others might want to offer deals on a semi-regular basis. Database software might keep track of when the last time someone ordered something. When a specific set of additional conditions are met, the text application could send out a coupon code to encourage said users to make a purchase.
Since most users find these kinds of offers valuable, they usually won’t make any complaints about receiving them. The best SMS automation services actually make it possible to seamlessly comply with opt-in and opt-out requests from users, thus helping to increase further the amount of trust your customer base may place in your brand.
Tuning a texting dashboard to send out just the right number of messages can help to dramatically increase growth by bringing back existing customers while simultaneously seeking out new ones. Investing some time into this effort should prove to be more than worth it.
