Creating Video Ads with AI: A practical guide on marketing education for marketers

Video advertising is considered as one of the most successful forms of advertisement in the contemporary world. It has been noted that consumers engage more with video ads compared to any other material through such actions as sharing, liking and commenting on the videos found on YouTube. Thanks to the availability of the latest artificial intelligence (AI) solutions, it is now possible to quickly create video ads with AI .

In this guide, we will look at how AI is revolutionizing video advertising and how it’s helping small businesses and organizations create excellent video advertisements. For both beginners who still have no experience in creating videos to develop their video marketing strategy or those who already started and see the effectiveness of their videos is not very high, using AI is a great chance.

AI video creating is the process that helps to create videos using artificial intelligence.

Historically, shooting video adverts was time-consuming and expensive, and needed large amounts of funds, cameras, and operators such as videographers or animators for making adverts. AI brings a revolutionary change in creating videos, it’s not a complex process anymore.

AI video makers enable marketers to create video formats such as live action shots, animated explainer videos, logo animations, and many others by simply signing in to a web-based interface and selecting from templates. It does not require any technical knowledge, or expertise in computer and Internet technologies. It can help you create a flexible video script based on your branding materials and the topics that your target audience might find engaging.

Here are the top AI tools that can be utilized for video advertising:

Thinking about which of them to consider for the AI video? Here are some top recommendations:Here are some top recommendations:

Animaker – Make animated videos that are easiest to create from templates that include explanations, brand stories, promotions, and so on. Many have applauded the Animaker for its broader media offerings.

Biteable – This tool is easy to use due to Its features such as Its workflows and templates that are taken into consideration when creating animated videos. Intersects many assets and links to Canva.

Clipchamp – This is a browser-based video editor that comes with an AI editor that can transcribe audio, add drawings on videos, and stabilize a shaky shot. Clipchamp has a fairly high limit for free use, so you can create a video in this service without any problems or restrictions.

InVideo –InVideo harnesses the use of Artificial Intelligence to write video scripts, subtitles, and voiceovers in multiple languages. I think that the platform is quite simple and easy to use for people who do not have a lot of experience.

Adobe Express Video Editor – A component of Adobe Creative Cloud, this app provides templates and usage of AI to edit and share on YouTube. Adobe had long ago cemented its place as a creative titan.

All the platforms are somewhat different and vary in the level of skills needed to build a website. When you are new to the concept of video advertising working with AI, then we suggest that you try using one or two tools to start with.

Adopted Use Cases of Artificial Intelligence in Video Advertising

Finally, we doubt that you may be wondering how you can really take advantage of AI video generation in your marketing and advertising campaign. Here are some of the most popular applications:Here are some of the most popular applications:

Social Media Ads – Learn how to create social video ads, specifically for the features and specifications of Facebook, Instagram, Twitter, LinkedIn and Tik Tok.

YouTube Pre-roll Ads – AI can help to improve your branding and message delivery in YouTube TrueView and Bumper Ads.

Landing Page Intros – Help site guests meet your proposition and engage with AI animated or live-action videos on your landing pages.

Email Marketing – Enhance the effectiveness of your email marketing by incorporating AI video into your email marketing efforts as the open and click through rates will improve.

Webinar Promotion – Build awareness and create anticipation for your next upcoming webinar with automatically generated web video ads.

Product/Service Explainer: This involves creating an explainer video for your product/service by using artificial intelligence technology to explain features or characteristics that the average customer may not understand.

The above concepts make it clear that the use of AI in creating videos has practically no limits. With a broader video strategy, AI can support the quality of the videos and the performance based on machine learning algorithms.

Tips about AI Video Ads

When designing your AI video ads strategy, keep these best practices in mind:When designing your AI video ads strategy, keep these best practices in mind:

If you sketch your main brand messaging and target personas beforehand, the AI remains focused and does not deviate from it.

Some of the videos are available in generic templates; it is better to spend time modifying or creating a video in line with the company’s branding.

Concentrate on the ways through which one can make the viewers learn, be amused, or feel with them per the interest. AI should be used to enhance the efficiency of production, rather than to replace the creative stage.

Ensure that you have proofread the automatically generated video scripts, subtitles, animations and other elements in a bid to ensure they are of quality. Give feedback to the AI when you can see that there are some problems that have not been solved so that it can keep on improving.

By A/B testing the various AI video templates and the formats in which the video is presented, you can confidently focus on what works for the target audience as well as the goals of the organization. AI makes the testing much simpler than it used to be.

Despite these advances in AI, there is still plenty for marketers to do if they want to create great professional videos since even with the best algorithms, they only provide the tools for the job and it is up to the marketer to provide the vision, the direction and the link to the consumer that makes all the difference in great advertising. The fine line is struck here and getting it right ensures awesome results.

Over to You

This is why it is the perfect time to discover video advertising through the wonders that artificial intelligence brings. Video creation has never been as accessible, affordable, and efficient as it has become through the help of AI tools – the perfect set for effective video campaigns for all types of businesses and marketers.

This is the type of prospects and opportunities that we encourage you to use this guide as a launch pad for how you can incorporate automated video creation in your marketing and advertising. Rely on the AI for the best optimized production capacity, and contribute strategic brand tone and audience understanding. When used in moderation, it’s a powerful combination that results in tangible Video Advertising gains.